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Cover image for Management, marketing and promotion of library services based on statistics, analyses and evaluation
Title:
Management, marketing and promotion of library services based on statistics, analyses and evaluation
Series:
IFLA publications ; 120/121
Publication Information:
Munchen : IFLA Publications, 2006
ISBN:
9783598218484
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30000010163224 Z716.3 M36 2006 Open Access Book Proceedings, Conference, Workshop etc.
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Summary

Summary

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005.

Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.


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