Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Title:

Personal Author:

Edition:

8th ed.

Publication Information:

New York, NY : McGraw-Hill, 2008

Physical Description:

xxviii, 663 p. : ill. ; 25 cm.

ISBN:

9780071458290

Added Author:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010190191	HF5415.126 S76 2008	Open Access Book	Book	Searching... Unknown