Title:
Sales force management
Edition:
6th ed.
Publication Information:
Boston, Mass. : McGraw-Hill, 2000
ISBN:
9780070275553
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004838094 | HF5438.4 S25 2000 | Open Access Book | Book | Searching... |
Searching... | 30000004838136 | HF5438.4 S25 2000 | Open Access Book | Book | Searching... |
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Summary
Summary
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
