Customer retention strategies and customer loyalty towards fast food industry

Title:

Personal Author:

Publication Information:

2010

Physical Description:

xiii, 56 p. : ill. ; 30 cm.

General Note:

Supervisor : Dr. Salmiah Mohd Amin

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DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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