Title:
Honda's Global Local Corporation
Personal Author:
Physical Description:
352 pages : illustrations ; 23 cm.
ISBN:
9780333586839
Local Note:
PSZ_KL
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 33000000011260 | HD9710.J34 M35 1994 | Open Access Book | Gift Book | Searching... |
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Summary
Summary
Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
Author Notes
ANDREW MAIR