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Summary
Summary
This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities.
The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates ′cutting edge′ as well as long-standing and recognized practices. This book is not only ′about′ research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique.
The Handbook is organized into seven main sections:
- Framing the Field of Visual Research
- Producing Visual Data and Insight
- Participatory and Subject-Centered Approaches
- Analytical Frameworks and Approaches
- Visualization Technologies and Practices
- Moving Beyond the Visual
- Options and Issues for Using and Presenting Visual Research.
Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association.
Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).
Table of Contents
Preface: Aims And Organization Of This Handbook |
Part 1 Framing the Field of Visual Research |
An Integrated Conceptual Framework for Visual Social ResearchLuc Pauwels |
Looking Two Ways: Mapping the Social Scientific Study of Visual CultureRichard Chalfen |
Visual Studies and Empirical Social InquiryJon Wagner |
Seeing Things: Visual Research and Material CultureJon Wagner |
Part 2 Producing Visual Data and Insight |
Anthropological Filmmaking: An Empirical ArtDavid MacDougall |
Repeat Photography in Landscape ResearchMark Klett |
Rephotography for Documenting Social ChangeJon H. Rieger |
Visual Research Methods in the Design ProcessPrasad Boradkar |
Part 3 Participatory and Subject-Centered Approaches |
Community-Based Participatory Video and Social Action in Rural South AfricaClaudia Mitchell and Naydene de Lange |
Differentiating Practices of Participatory Visual Media ProductionRichard Chalfen |
Some Theoretical and Methodological Views on Photo-ElicitationFrancesco Lapenta |
Children-Produced Drawings: An Interpretive and Analytical Tool for ResearchersTirupalavanam G. Ganesh |
The Photo Diary as an Autoethnographic MethodElisabeth Chaplin |
Part 4 Analytical Frameworks and Approaches |
Quantitative Content Analysis of the VisualAnnekatrin Bock and Holger Isermann and Thomas Knieper |
Iconography and Iconology as a Visual Method and ApproachMarion G. MÃ1/4ller |
Visual Semiotics: Key Features and an Application to Picture AdsWinfried Nöth |
Press Photography and Visual RhetoricTerrence Wright |
Methodological Approaches to Disclosing Historic PhotographsEric Margolis and Jeremy Rowe |
Researching Film and History: Sources, Methods, ApproachesJames Chapman |
Looking Closely: Toward a Natural History of Human IngenuityRay McDermott and Jason Raley |
Ethnomethodology and the Visual : Practices of Looking, Visualization and Embodied ActionMichael Ball and Gregory Smith |
Videography: An Interpretative Approach to Video-Recorded Micro-Social InteractionHubert Knoblauch and RenÃ(c) Tuma |
Part 5 Visualization Technologies and Practices |
Eye-tracking as a Tool for Visual ResearchBettina Olk and Arvid Kappas |
Expanding Cartographic Practices in the Social SciencesInnisfree McKinnon |
Participatory Geographic Information Systems (PGIS) in Visual ResearchDaniel Collins |
Numbers into Pictures: Visualization in Social AnalysisJohn Grady |
Visual Conceptualization Opportunities with Qualitative Data Analysis SoftwareRaewyn Bassett |
Part 6 Moving Beyond The Visual |
Multimodality and Multimodal ResearchTheo van Leeuwen |
Researching Websites as Social and Cultural Expressions: Methodological Predicaments and a Multimodal Model for AnalysisLuc Pauwels |
How to 'Read' Images with Texts: The Graphic Novel CaseJan Baetens and Steven Surdiacourt |
a Multisensory Approach to Visual MethodsSarah Pink |
Part 7 Options and Issues For Using and Presenting Visual Research |
Interactive Media RepresentationRoderick Coover |
Doing and Disseminating Visual Research: Visual Arts-Based ApproachesDónal O'Donoghue |
Making Arguments with Images: Visual Scholarship and Academic PublishingDarren Newbury |
Making a 'Case': Applying Visual Sociology to Researching Eminent DomainBrian Gran |
Visual Research Ethics at the CrossroadsRose Wiles and Andrew Clark and Jon Prosser |
Legal Issues of Using Images in ResearchJeremy Rowe |