Summary

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.

With a practical, hands-on approach to methodological debates, the Handbook raises concerns specific to international business scholars. Covering the entire life cycle of a research project from its philosophical underpinnings to publication hurdles, the book explores existing practices and gives voice to multiple, even contrasting perspectives. This invaluable source of experiential knowledge, as well as conceptual understanding, has been achieved by a truly international authorship.

Including fascinating vignettes written by senior academics, the result is a guide that will be indispensable. Capturing the experiences and practices of qualitative researchers, the Handbook of Qualitative Research Methods for International Business should be on the bookshelves of students and scholars of IB, researchers in international management and marketing, and teachers of cross-cultural and IB research methods.