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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010018827 | HC79.I55 M67 2003 | Open Access Book | Book | Searching... |
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Summary
Summary
A compelling vision of the shift in the IT landscape led by customers.Selling PointsVisionary: Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategyMajor shift: Identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industryPractical: Offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their futureDiverse readership: Offers specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape
Author Notes
David Moschella has been a consultant, analyst, and executive in the technology industry for more than twenty years.
Reviews 1
Publisher's Weekly Review
Predicting the future of information technology isn't easy-even the mighty Bill Gates long underestimated the influence of the Web-but Moschella is confident enough to do some prognosticating in this innovative book. The Computerworld columnist suggests a major power shift is underway, away from suppliers and toward customers. Through a kind of democratization of IT uses-for popular sites like Amazon.com, eBay and E*TRADE, among others-what customers need and demand will be what drives the future of the industry. Moschella runs readers through a history of the field and looks particularly at past introductions of technologies like radio and TV to see what lessons readers can learn about how the Web is being accepted economy-wide. This is more a book for hardcore industry wonks than it is for average lay readers, but it neatly distills the major technological advances of this century and peers into the future, to tell readers what other changes are in store for the world of IT. (Feb. 28) (c) Copyright PWxyz, LLC. All rights reserved
Table of Contents
| Introduction: The Evolution of an Idea | p. ix |
| Part I IT Patterns and Tendencies | |
| 1. Computers Have Always Been Difficult | p. 3 |
| 2. Learning from a Supplier-Driven IT Industry, 1950-2000 | p. 19 |
| 3. Envisioning a Customer-Driven Industry | p. 41 |
| 4. When Customers Have Taken the Lead | p. 63 |
| Part II A Customer-Driven IT Industry | |
| 5. Business Attitudes and Resources | p. 85 |
| 6. Web Services and Semantic Applications | p. 97 |
| 7. Where Business Leadership Is Needed | p. 119 |
| 8. The Emerging e-Learning Value Chain | p. 145 |
| 9. Consumers and Communities | p. 165 |
| 10. Government As a Source of IT Industry Value | p. 183 |
| Part III Summary and Conclusions | |
| 11. Implications for IT Suppliers and Customers | p. 209 |
| Afterword | p. 237 |
| Works Consulted | p. 239 |
| Notes | p. 241 |
| Index | p. 245 |
| About the Author | p. 251 |
