Title:
International advertising : communication across cultures
Personal Author:
Publication Information:
Belmont : Wadsworth Publishing, 1996
ISBN:
9780534192785
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005005784 | HF5823 M83 1996 | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.
