"Discover the challenges and solutions involved in designing the world's most popular and advanced consumer electronics product. With this essential guide, you will learn about the key market forces and technology evolution issues that shape the diverse range of handset designs available today. Explore the complete design life-cycle, starting from the design of core technology components such as chipsets and software, through to the complete process of using those technology building blocks to create different handsets for a variety of global markets. Learn the step-by-step design principles and guidelines to follow in order to reduce design time and cost and maximise opportunities to create a successful product. Finally, a range of real-world case studies are included to illustrate key insights and provide practical advice, as well as a snapshot of the emerging trends in the handset industry and the impact those trends could have on future devices"-- Provided by publisher.