Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010273654 | HD45 A36 2010 | Open Access Book | Book | Searching... |
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Summary
Summary
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Author Notes
Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation.
Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited
Table of Contents
| Section 1 Context |
| Chapter 1 Innovation in Context: What is Innovation ? |
| Section 2 Processes |
| Chapter 2 Innovation Process Management |
| Chpater 3 Market learning |
| Chapter 4 Creativity and Innovation |
| Chapter 5 Design and Manufacturing for Innovation |
| Chapter 6 Supply Chain Management and Innovation |
| Chapter 7 Knowledge Management and Learning for Innovation |
| Section 3 Systems |
| Chapter 8 People, Leadership and Organisation Structures for Innovation |
| Chapter 9 Managing Innovation Decision-Making |
| Chapter 10 Innovation Performance Measurement |
| Chapter 11 Culture and Climate for Innovation |
| Section 4 Strategies |
| Chapter 12 R&D and Technology Strategies for Innovation |
| Chapter 13 Corporate Innovation Strategies |
| Chapter 14 Innovation in a Global World |
