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Summary
Summary
A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business.
Table of Contents
Preface | p. vi |
Chapter I Portals, Portals Everywhere | p. 1 |
Chapter II On Portals: A Parsimonious Approach | p. 15 |
Chapter III Portal Combat Revisited: Success Factors and Evolution in Consumer Web Portals | p. 40 |
Chapter IV Competitive Dynamics of General Portals | p. 64 |
Chapter V Portals--Gateways for Marketing | p. 80 |
Chapter VI Designing E-Commerce Portal for an Enterprise--A Framework | p. 99 |
Chapter VII Portals in Large Enterprises | p. 119 |
Chapter VIII Employee Portals: Just the Next Step in the Journey | p. 172 |
Chapter IX A Flexible Evaluation Framework for Web Portals Based on Multi-Criteria Analysis | p. 185 |
Chapter X Web Portals in Government Service | p. 212 |
Chapter XI Building New Systems for Decision Support in Education: Was There a Baby in That Bathwater? | p. 230 |
Chapter XII Educational Portals: A Way to Get an Integrated, User-Centric University Information System | p. 252 |
Chapter XIII Intelligent Portals for Supporting Medical Information Needs | p. 270 |
Chapter XIV Portal Services for Older Australians | p. 297 |
Chapter XV Functioning Portal Interfaces to Support Knowledge Enabling | p. 312 |
Chapter XVI Developing a Portal to Build a Business Community | p. 335 |
About the Authors | p. 349 |
Index | p. 358 |