Title:
The business of sports : text and cases on strategy and management
Personal Author:
Publication Information:
Mason, OH : Thomson/South-Western, 2006
ISBN:
9780324233841
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010107603 | GV716 F675 2006 | Open Access Book | Book | Searching... |
Searching... | 30000010107668 | GV716 F675 2006 | Open Access Book | Book | Searching... |
Searching... | 30000010093174 | GV716 F675 2006 | Open Access Book | Book | Searching... |
Searching... | 30000010107672 | GV716 F675 2006 | Open Access Book | Book | Searching... |
Searching... | 30000010107599 | GV716 F675 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A case book written by prominent authors contains nine core sections with approximately three to five cases per part. The cases themselves focus on certain teams or aspects of team sports.
Table of Contents
| Section 1 Overviews |
| 1.1 The Business of Sports: A Perspective from Stanford |
| 1.2 The Business of Sports: A Perspective from Harvard |
| Section 2 Leagues |
| 2.1 Basketball, Globalization, and the NBA |
| 2.2 Major League Soccer 1996-1998: Now, Later? Never? |
| 2.3 Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds |
| 2.4 CART?s Leadership Challenges: Can It Retain Honda?s Engine Sponsorship? |
| 2.5 Women?s Professional Sports, 2004 |
| 2.6 Women?s Professional Basketball and the American Basketball League |
| 2.7 Women?s National Basketball Association (WNBA) |
| 2.8 The American Basketball League: The Last Chapter |
| Section 3 Clubs |
| 3.1 NFL Club Business Management: Assessing Priority Differences Across 3 Clubs |
| 3.2 Colorado Crush and the Arena Football League |
| 3.3 Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts |
| Section 4 Players/Athletes |
| 4.1 A-Rod?s Value-Add: To The Rangers? To The Yankees? |
| 4.2 Sports Agents: Is There a Firm Advantage? |
| 4.3 Magic Johnson: Endorsements ?After??? |
| 4.4 Nike Corporation and Athlete Endorsements |
| 4.5 Can Kobe?s Endorsement Deals Make a Rebound? |
| Section 5 College Sports |
| 5.1 Jeremy Bloom and ?Show Us The Money? |
| 5.2 Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX? |
| 5.3 Notre Dame: What Price Independence? |
| 5.4 San Jose State?s Football Program: Is It The Final Play for the Spartans? |
| Section 6 Sports Marketing (1): Advertising, Sponsorships, And Endorsements |
| 6.1 Nextel?s NASCAR Sponsorship Decision 6.2 ?I lost My Volvo in New Haven?: Tennis Event Sponsorship |
| 6.3 Visa Olympic Sponsorship Marketing |
| 6.4 John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues? |
| Section 7 Sports Marketing (2): Club Marketing And Fan Avidity |
| 7.1 Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave? |
| 7.2 The ?Friendly Fenway? Program: The Value of Experience Enhancement |
| 7.3 Red Sox 2004: Times of Change |
| 7.4 Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership |
| 7.5 Atlanta Falcons (B): Ongoing Branding/Marketing Challenges |
| Section 8 Broadcasting, Media And Sports |
| 8.1 The National Hockey League?s New Television Contract for 2004 and Beyond |
| 8.2 Fox Sports and Free-to-Air Broadcast Television |
| 8.3 Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out? |
| 8.4 The NFL-Network Television Contracts; 1998-2005 |
| 8.5 NBC?s Olympics Broadcast Strategy |
| 8.6 The Women?s Sporting Magazine Market: Is There A Viable Position For a New Startup? |
| Section 9 Sporting Stadiums And Arena |
| 9.1 San Francisco Giants and PacBell/SBC Park |
| 9.2 Dallas Cowboys: Financing a New Stadium |
| Section 10 Financial Valuation And Profitability |
| 10.1 Los Angeles Kings: What Is The Financial Score? |
| 10.2 Liverpool Football Club: What Is Its Current Market Value? |
| 10.3 Liverpool Football Club: Putting Players on the Balance |
