Title:
Business communication
Personal Author:
Edition:
7th ed.
Publication Information:
Australia, AT : Thomsom, 2008
Physical Description:
xix, 650 p. : ill. (some col.) ; 25 cm.
ISBN:
9780324542615
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010195202 | HF5718 K744 2008 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Covers the basics for various forms of business communication such as: letters; e-mail; business plans; presentations; visual aids; and Web blogs. This book combines technology and content to provide readers the foundation required for success in business.
Table of Contents
| Part 1 Communication Fundamentals |
| 1 Business Communication Foundations |
| 2 Multicultural and Global Communication |
| 3 Technological, Legal, and Ethical Considerations |
| Part 2 Effective Communication Development |
| 4 Principles of Business Communication |
| 5 Print and Electronic Messages |
| Part 3 Correspondence Applications |
| 6 Message Formats |
| 7 Positive, Neutral, and Social Business Messages |
| 8 Negative Messages |
| 9 Persuasive Messages |
| Part 4 Written Report Applications |
| 10 Business Research and Report Writing |
| 11 Proposals, Business Plans, and Special Reports |
| 12 Visual Aids |
| Part 5 Oral and Nonverbal Communication |
| 13 Interpersonal Communication and Teamwork |
| 14 Listening and Nonverbal Messages |
| 15 Oral Communication Essentials |
| Part 6 Employment Communication |
| 16 The Job Search and Resume |
| 17 Employment Communication and Interviewing |
