The effects of product placement in television shows and its influence on purchase intention

Title:

Personal Author:

Physical Description:

1 computer disc (CD-ROM); 12 cm

General Note:

Also available in printed version : HF6146.P78 N39 2020 raf

Supervisor : Dr. Zuraidah Sulaiman

Subject Term:

DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

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