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Material Type: Open Access Book

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Language: English

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Subject: Brand name products

Author

Baisya, Rajat K.

(1)

Calkins, Tim, editor

(1)

D'Alessandro, David F.

(1)

Davis, Scott M. 1964-

(1)

(1)

(1)

Kellogg School of Management.

(1)

(1)

Pearson, Carol S.

(1)

Tybout, Alice M., editor

(1)

(1)

Wileman, Andrew

(1)

Format

(7)

Subject

Product management

(3)

Branding (Marketing)

(2)

Advertising -- Brand products

(1)

Brand name products -- Marketing

(1)

Brand name products -- Marketing -- Management

(1)

Customer relations -- Management

(1)

Internet marketing

(1)

Retail trade -- Management

(1)

Strategic planning

(1)

Trademarks -- Design

(1)

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1.

Cover image for KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

by

Tybout, Alice M., editor

Author

Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.

Format:

Call Number

HD69.B7 K45 2019

Publication Date

2019

ISBN

9781119533184

Available:
Holds:
Copies:

SD_ILS:887889

2.

Cover image for Branding in a competitive marketplace

Branding in a competitive marketplace

by

Baisya, Rajat K.

Author

Baisya, Rajat K.

Format:

Call Number

HF5415.1255 B35 2013

Publisher

SAGE, Response Business Books,

Publication Date

2013

ISBN

9788132110590

Available:
Holds:
Copies:

SD_ILS:833320

3.

Designing brand identity : a complete guide to creating, building and maintaining strong brand

by

Wheeler, Alina

Author

Wheeler, Alina

Format:

Call Number

HD69.B7 W44 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471213260

Available:
Holds:
Copies:

SD_ILS:371743

4.

Building the brand-driven business : operationalize your brand to drive profitable growth ,

Building the brand-driven business : operationalize your brand to drive profitable growth ,

by

Davis, Scott M. 1964-

Author

Davis, Scott M. 1964-, Dunn, Michael

Format:

Call Number

HD69 B7 D38 2002

Publisher

Jossey-Bass ,

Publication Date

2002

ISBN

9780787962555

Available:
Holds:
Copies:

SD_ILS:365388

5.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret

Author

Mark, Margaret, Pearson, Carol S.

Format:

Call Number

HF5415.15 M37 2001

Publisher

McGraw-Hill,

Publication Date

2001

ISBN

9780071364157

Available:
Holds:
Copies:

SD_ILS:155776

6.

Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players

by

D'Alessandro, David F.

Author

D'Alessandro, David F.

Format:

Call Number

HD69.B7 D34 2001

Publisher

McGraw-Hill,

Publication Date

2001

ISBN

9780071362931

Available:
Holds:
Copies:

SD_ILS:352814

7.

Retail power plays : from trading to brand leadership : strategies for building retail brand value

by

Wileman, Andrew

Author

Wileman, Andrew, Jary, Michael

Format:

Call Number

HD69.B7 W54 1997

Publisher

MacMillan,

Publication Date

1997

ISBN

9780333685273

Available:
Holds:
Copies:

SD_ILS:480102

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