Title:
A Practical Introduction to MIXED METHODS for Business & Management
Personal Author:
Physical Description:
vii, 123 pages : illustrations ; 25 cm.
ISBN:
9781526462497
9781526462480
Abstract:
This book guides in step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, to analysing and reporting on the results. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits and potential hazards of undertaking a mixed methods study. This book is suitable for business and management students and researchers undertaking their own mixed methods research in a research-based dissertation or project.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 33000000003028 | HD30.4 B39 2019 | Open Access Book | Book | Searching... |