Title:
THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action
Personal Author:
Physical Description:
306 pages : illustrations ; 24 cm.
ISBN:
9780712652353
Abstract:
A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010371146 | HF5415.5 W56 1991 | Open Access Book | Gift Book | Searching... |
