What's in a brand? : building brand equity through advertising

Title:

Personal Author:

Publication Information:

New Delhi : Tata McGrawHill Publishing Company, 1998

Physical Description:

xxiii, 335 p. : ill. ; 24 cm.

ISBN:

9780074632017

Subject Term:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010253472	HF5823 J66 1998	Open Access Book	Book	Searching... Unknown