Title:
The perception of brand image towards consumers' decision making : a study case of Malaysia Airlines (MAS)
Personal Author:
Publication Information:
2008
Physical Description:
xiv, 77p. : ill. ; 30 cm.
General Note:
Supervisor : Assoc. Prof. Dr. Rohaizat Baharun
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | FPP30000001199 | HF5415.32 P43 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 30000010176749 | HF5415.32 P43 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 261540-2002 | HF5415.32 P43 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
