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Summary
Summary
Business Discourse introduces a multidisciplinary approach to the research and practice of business communication. It promotes debate and enquiry on several new and competing issues and combines teaching practice, state-of-the-art research and innovative practical applications.
Author Notes
FRANCESCA BARGIELA-CHIAPPINI holds a research position at the Nottingham Trent University and has published widely on business discourse, most recently on Asian business discourse(s). She is also involved in advancing multi-disciplinary research for the study of organizations and institutions.
CATHERINE NICKERSON worked for many years at the Business Communication Studies department and Centre for Language Studies at the Radboud University Nijmegen, the Netherlands. She is currently an Associate Professor at the Alliance Business Academy in Bangalore, India, and an Associate Editor for the Journal of Business Communication.
BRIGITTE PLANKEN is an Associate Professor in the Business Communication Studies department and Centre for Language Studies at the Radboud University Nijmegen, the Netherlands. She is involved in teaching courses on English for Specific Business Purposes and (researching) business communication in intercultural contexts. She is a regular reviewer for the Journal of Business Communication.
Table of Contents
General Editors' Preface | p. xi |
Acknowledgements | p. xiii |
Part 1 The Field of Business Discourse | |
1 What is Business Discourse? | p. 3 |
1.1 What is business discourse? | p. 3 |
1.2 A short history of business discourse | p. 4 |
1.3 The hallmarks of business discourse research | p. 11 |
Types of data | p. 11 |
The link between data and methodology: multimethod research | p. 15 |
Research purpose: description and prescription | p. 16 |
English versus other business languages | p. 16 |
The importance of the organizational context | p. 18 |
1.4 Different approaches to business discourse research | p. 20 |
Discourse and power | p. 20 |
Profile: Karen Lee Ashcraft | p. 22 |
Critical approaches and business discourse | p. 23 |
Intercultural business discourse | p. 26 |
1.5 Business discourse around the world | p. 28 |
Profile: Linda Putnam | p. 29 |
Profile: Gina Poncini | p. 32 |
Profile: Janet Holmes | p. 34 |
Profile: Shanta Nair-Venougopal | p. 36 |
1.6 Summary | p. 38 |
2 Challenges in the Future | p. 39 |
2.1 Towards interculturality | p. 39 |
Rapport management | p. 41 |
2.2 Media, technology and business discourse | p. 49 |
Multimodality | p. 50 |
Hypermodality | p. 52 |
Beyond multimodality | p. 57 |
2.3 From multimethod research to multidisciplinarity | p. 57 |
Discursive strategies in multicultural business meetings | p. 60 |
Identity and role construction: gender and discourse in management | p. 61 |
Discourse and the projection of corporate culture: the mission statement | p. 62 |
Discourse analysis and business meetings | p. 63 |
Multidisciplinarity in the study of business discourse | p. 66 |
Profile: Dalvir Samra-Fredericks | p. 67 |
Profile: Rick Iedema | p. 69 |
Profile: Christina Wasson | p. 70 |
Profile: Barbara Czarniawska | p. 72 |
2.4 Summary | p. 73 |
Part 2 Applying Business Discourse Research | |
3 Research-based Business Discourse Teaching | p. 77 |
3.1 Professionals and professors: substance or style? | p. 78 |
Methodology | p. 78 |
Findings and relationship with previous studies | p. 79 |
How useful is survey research? | p. 80 |
3.2 Teaching English to meet the needs of business education in Hong Kong | p. 81 |
Methodology | p. 82 |
A survey of business professors - teacher perspective | p. 83 |
The interface between the academy and the business world - occupational perspective | p. 84 |
The implications of the project: project recommendations | p. 86 |
Research into practice? | p. 87 |
3.3 A corpus-based study of Business English and Business English teaching materials | p. 87 |
The Business English Corpus | p. 88 |
Findings of the BEC/BNC corpus analysis | p. 90 |
What is Business English? | p. 93 |
The BEC and the development of teaching materials | p. 95 |
3.4 Promoting intercultural communicative competence through foreign language courses | p. 96 |
The business projects and tasks | p. 97 |
The implications of the project | p. 99 |
3.5 The CIBW and IBLC: a course in international business writing and the Indianapolis Business Learner Corpus | p. 101 |
The research project | p. 102 |
The CIBW teaching project | p. 105 |
The ILBC-CIBW project: research into practice | p. 108 |
4 Research-based Consultancy Work | p. 110 |
4.1 The Reflect project | p. 110 |
Standardization versus adaptation? | p. 112 |
4.2 Horizontal corporate communication | p. 114 |
Methodology and findings | p. 115 |
Implications | p. 116 |
English as a corporate language: strategy or hegemony? | p. 118 |
4.3 The Language in the Workplace (LWP) Project | p. 119 |
Areas of interest | p. 120 |
Business discourse research in authentic settings | p. 123 |
4.4 An ESP programme for management in the horse-racing business | p. 123 |
Findings and implications | p. 125 |
ESBP or business discourse? | p. 126 |
4.5 Forms as a source of communication problems | p. 127 |
Methodology and findings | p. 127 |
Implications | p. 129 |
A way forward for business discourse research | p. 130 |
5 Research-based Teaching Materials | p. 132 |
Introduction | p. 132 |
5.1 A brief survey of published teaching materials | p. 133 |
5.2 Practice-driven approaches | p. 137 |
5.3 Theory-driven approaches | p. 141 |
5.4 Data-driven approaches | p. 143 |
5.5 Commentary | p. 146 |
Part 3 Researching Business Discourse | |
6 Themes and Research Strategies | p. 151 |
Introduction | p. 151 |
6.1 Corporate communicative practices in Brazil | p. 152 |
Methodology | p. 153 |
Main findings | p. 154 |
Implications and relationship with similar studies | p. 154 |
6.2 Email and English in an Anglo-Dutch multinational | p. 157 |
Methodology | p. 157 |
Main findings | p. 158 |
Implications and relationship with similar studies | p. 160 |
6.3 Between text and context: the mission statement | p. 161 |
Methodology | p. 161 |
Main findings and relationship with similar studies | p. 164 |
Implications | p. 164 |
6.4 English in Dutch job ads: evaluation and comprehension | p. 165 |
Methodology | p. 166 |
Main findings and relationship with similar studies | p. 169 |
In conclusion | p. 170 |
7 Research Methodologies, Frameworks and Project Ideas | p. 172 |
7.1 Investigating the business environment: studies of business discourse in context | p. 172 |
Business discourse practices and skills needs in organizations: quantitative approaches | p. 173 |
Business discourse practices and business discourse in context: qualitative approaches | p. 175 |
Investigating context: the impact of ICT and new media on corporate practices | p. 178 |
7.2 Researching written business communication | p. 180 |
Survey-based research into business writing: quantitative approaches | p. 181 |
Identifying text typology: genre-based studies of writing | p. 184 |
7.3 Researching spoken business discourse | p. 187 |
Studying business talk: approaches inspired by CA | p. 188 |
Studying business talk: approaches inspired by pragmatics and speech act theory | p. 193 |
Studies of business negotiation | p. 196 |
7.4 Investigating text quality and text production: studies in (business) document design | p. 199 |
Text evaluation: testing a public document in a multilingual context | p. 200 |
Text production: the collaborative construction of a new text form | p. 203 |
8 Research Cases | p. 208 |
8.1 Customer-friendly e-service? How Dutch and American companies deal with customers' email inquiries | p. 208 |
Introduction and aims | p. 209 |
Method | p. 210 |
Data | p. 210 |
Analysis | p. 212 |
Main findings | p. 212 |
Commentary | p. 215 |
8.2 Standardize or adapt? Audience reaction to localized product advertisements | p. 216 |
Introduction and aims | p. 216 |
Method | p. 218 |
Main findings | p. 221 |
Commentary | p. 221 |
8.3 Tailor-made teaching: the English workplace needs of textile merchandisers in Hong Kong | p. 222 |
Introduction and aims | p. 223 |
Method | p. 224 |
Main findings | p. 225 |
Commentary | p. 228 |
8.4 English as a lingua franca in corporate mergers | p. 228 |
Introduction and aims | p. 228 |
Methods and data | p. 230 |
Main findings | p. 231 |
Commentary | p. 236 |
8.5 The use of metadiscourse in the CEO's letter | p. 236 |
Introduction and aims | p. 237 |
Methods and data | p. 238 |
Main findings | p. 239 |
Commentary | p. 241 |
Part 4 Resources | |
9 A Guide to Resources for Business Discourse Research | p. 245 |
9.1 Books | p. 245 |
Book-length studies | p. 245 |
Edited collections | p. 246 |
Recent journals special issues | p. 247 |
9.2 Journals | p. 247 |
Business communication journals | p. 247 |
Related journals | p. 249 |
9.3 Professional associations | p. 251 |
Specially devoted to business discourse | p. 251 |
With an interest in business discourse and business language teaching | p. 251 |
With an interest in culture, communication and management in international business | p. 252 |
9.4 Principal conferences and workshops | p. 252 |
Other relevant conferences and workshops | p. 253 |
9.5 Email lists and bulletin boards | p. 253 |
9.6 Databases and abstracting journals | p. 253 |
9.7 Corpora | p. 254 |
9.8 Postgraduate courses and Masters and PhD level | p. 255 |
References | p. 257 |
Index | p. 280 |