Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010362972 | HD58.7 K39 1995 | Open Access Book | Gift Book | Searching... |
On Order
Summary
Summary
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
Author Notes
John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.
Table of Contents
| Introduction |
| Part I Corporate Success |
| 1 The Structure of Strategy |
| 2 Adding Value |
| Part II Business Relationships |
| Introduction |
| 3 Cooperation and Coordination; |
| 4 Relationships and Contracts |
| Part III Distinctive Capabilities |
| Introduction |
| 5 Architecture |
| 6 Reputation |
| 7 Innovation |
| 8 Strategic Assets |
| Part IV From Distinctive Capbilities to Competitive Advantage |
| Introduction |
| 9 Markets |
| 10 Mergers |
| 11 Sustainability |
| 12 Appropriability |
| 13 The Value of Competitive Advantage |
| Appendix |
| Added Value Statements |
| Part V Competitive Strategies |
| Introduction |
| 14 Pricing and Positioning |
| 115 Pricing and Positioning |
| 216 Advertising and Branding |
| 17 Vertical Relationships |
| Part VI The Strategic Audit |
| Introduction |
| 18 The Industry |
| 19 The Firm |
| 20 The Nation |
| Part VII The Future of Strategy |
| Introduction |
| 21 A Brief History of Business Strategy |
| 22 Conclusions |
| Glossary |
| Bibliographic notes |
