Advertising and promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Title:

Personal Author:

Series:

The McGraw-Hill/Irwin series in marketing

Edition:

Sixth Edition, INTERNATIONAL EDITION

Physical Description:

xxvi, 778 pages : color illustrations ; 28 cm.

ISBN:

9780071240437

Subject Term:

Added Author:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ KL	33000000003409	HF5823 B45 2004 f	Open Access Book	Gift & Folio Book	Searching... Unknown