Title:
Reading the mind of the organization : connecting the strategy with the psychology of the business
Personal Author:
Publication Information:
England : Gower Publishing, 2000
ISBN:
9780566079986
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004498782 | HD58.7 G37 2000 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The text explains why some companies have presence and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.
Table of Contents
| Introduction |
| Reading the mind of an organization |
| A framework to help you see the organization in a new way |
| Understanding the emotional change required in the organization |
| Deciphering the meaning in a strategy statement |
| Some questions to help you work with the organization |
| Understanding the feelings and atmosphere in the organization |
| Designing work so that it fulfils feelings and business aims at the same time |
| Helping the organization move forward in its own way |
| Understanding the perceptual realities of customers and the organization |
| Taking care of the special essence of the company |
| Index |
