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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 33000000002430 | HD70.A7 E97 2015 | Open Access Book | Book | Searching... |
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Summary
Summary
Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises. The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced. Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.
Table of Contents
Introduction | p. v |
Acknowledgements | p. xi |
Part A Sustainable Development | p. 1 |
Chapter 1 Veolia Water India: Bringing a 24/7 Water Supply to the People of Karnataka | p. 5 |
Chapter 2 Naandi Foundation: Delivering High Quality Elementary Education in India | p. 27 |
Chapter 3 PlaNet Finance China: New Models of Microfinance in Tongwei | p. 45 |
Part B New and Old Media | p. 83 |
Chapter 4 Yek Mobile: Launching an Innovative High-Tech Startup in China | p. 85 |
Chapter 5 Starry Media: Bridging the Gap between Innovation and Market Needs | p. 105 |
Chapter 6 Mozat: Launching a Mobile Game in the Middle East and North Africa | p. 131 |
Chapter 7 Priya Entertainments: From Scripts to Screens in East India | p. 155 |
Part C Global Brands Addressing Local Challenges | p. 183 |
Chapter 8 Capgemini India: Making Employee Retention a Priority | p. 185 |
Chapter 9 Renault India: Benchmarking against other Industries for Marketing Success | p. 199 |
Chapter 10 Renault China: The Challenge of Increasing Brand Awareness | p. 221 |
Part D Social Entrepreneurship | p. 241 |
Chapter 11 PlaNet Finance: A New Microfinance Loan in Cambodia and Vietnam | p. 243 |
Chapter 12 Pour un Sourire d'Enfant: The Need for a New Funding Model | p. 257 |
Part E Small Business with Big Ideas | p. 273 |
Chapter 13 Weavers Studio: Use as Many Hands as Possible | p. 275 |
Conclusion | p. 303 |
About ESSEC and Capgemini Consulting | p. 307 |