Excerpts

Six Sigma provides an overarching concept, methodology and the tools to improve quality and customer satisfaction, thereby increasing profitability. This book moves beyond applying Six Sigma to already exisiting products and services to quantifying, designing and measuring success in from the start. Most new ideas are launched on the market without taking customer needs into account. Failings are discovered in the marketplace where products or services then have to be refined and redesigned - indeed perhaps some 80% of new products or services will fail altogether. By using the Six Sigma approach to designing new products and services the chances of failure are greatly reduced. Six Sigma encourages innovation within a controlled framework, leading to better products and services brought to the marketplace more quickly. This book aims to provide a detailed resource of guidance and inspiration covering all the aspects of business strategy, product/service design, project management and execution necessary for the successful introduction of new products and services, all under the auspices of a customer-focused Six Sigma approach. Moreover it provides a tangible way of measuring satisfaction and the success of the new. Excerpted from Design for Six Sigma: Launching New Products and Services Without Failure (Ebk) by Geoff Tennant All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.