Computer applications for real estate

Title:

Personal Author:

Culbertson, Edward L.

Publication Information:

Cincinnati, Ohio : Thomson/South-Western, 2005

ISBN:

9780324191486

Subject Term:

Real estate business

Internet (Computer network)

Microsoft Office

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Summary

Computer Applications for Real Estate (California Real Estate)

Author Notes

Edward L. Culbertson, Ph.D. is a licensed Educational Psychologist, He has been a licensed Real Estate Broker since 1980 and holds an advanced degree in Management and a Ph.D. in Human Behavior. Dr. Culbertson is Professor of Real Estate at MiraCosta College in Oceanside, California

Preface	p. xiii
Prologue	p. xv
About the Author	p. xvii
Dedication	p. xix
Chapter 1 Technology and the Real Estate Industry	p. 1
1.1 The E-World	p. 2
1.2 Impact of Technology on Real Estate	p. 2
Real Estate Finance	p. 3
Property Management	p. 4
Appraisal	p. 4
Real Estate Practice	p. 5
1.3 The E-Consumer	p. 5
The 2002 Internet Versus Traditional Buyer Study	p. 5
The Internet Empowered Consumer	p. 7
The Typical E-buyer	p. 8
The Typical E-seller	p. 9
1.4 E-Real Estate	p. 10
The E-agent	p. 10
The E-pro	p. 11
The New Real Estate Professional (NREP)	p. 11
The Real Estate Cyber Specialist (RECS)	p. 12
The Emerging E-agent	p. 12
The Tech and Touch Professional	p. 12
The Typical E-agent	p. 14
Connecting All the e's	p. 14
1.5 Real Estate Cyber Gurus	p. 14
Digital Innovators	p. 15
Digital Leaders	p. 16
Digital Practitioners	p. 17
Digital Brokerages	p. 17
1.6 The Cyber Professional (C-P)	p. 18
Resources for Further Study	p. 20
Self-Assessment	p. 21
Chapter 2 The Computer	p. 25
2.1 Historical Background of the Computer	p. 26
Modern Times	p. 27
Current Status	p. 27
2.2 Computer Hardware Components	p. 28
The "Big Three" Components	p. 28
The "Big Two" Input Devices	p. 32
The "Big Two" Output Devices	p. 34
Other Computer Hardware Peripherals	p. 36
2.3 Computer Software Programs	p. 36
Operating System	p. 37
Word Processor	p. 37
Browser	p. 37
Real Estate Software	p. 37
Resources for Further Study	p. 39
Self-Assessment	p. 40
Chapter 3 Choosing a Computer Package	p. 43
3.1 Computer Choices	p. 44
PC or Mac	p. 45
Desktop or Laptop	p. 45
Purchase or Lease	p. 46
Stand-Alone or Bundled	p. 47
New or Refurbished	p. 47
Customized or Standard Package or Build Your Own	p. 47
Brand Name or Clone	p. 48
3.2 Computer Manufacturers	p. 48
Computer Manufacturer Comparison Chart	p. 49
Computer Walk-Through	p. 50
Plan of Action	p. 51
Where to Shop for a Computer Package	p. 52
Resources for Further Study	p. 52
Self-Assessment	p. 53
Chapter 4 The Computer Operating System: Microsoft Windows	p. 57
4.1 Background	p. 58
The Operating System	p. 58
User Interface Tools	p. 59
4.2 Getting Acquainted with Microsoft Windows	p. 61
Background on Windows	p. 61
The Windows XP Advantage	p. 61
Microsoft Windows Desktop	p. 61
Resources for Further Study	p. 68
Self-Assessment	p. 69
Chapter 5 The Word Processor: Microsoft Word	p. 73
5.1 The Word Processor	p. 74
5.2 Getting Acquainted with Microsoft Word	p. 75
Microsoft Word	p. 76
Microsoft Word Features	p. 76
Top Five Tasks for Word	p. 79
Basic Word Processing Skills	p. 81
5.3 Working with Microsoft Word	p. 81
Advanced Topics	p. 84
Additional Features of Microsoft Word	p. 85
Resources for Further Study	p. 86
Self-Assessment	p. 87
Chapter 6 The Internet and the World Wide Web	p. 91
6.1 How the Internet and the World Wide Web Can Benefit the Cyber Professional	p. 92
6.2 Historical Background	p. 92
The Internet	p. 92
The World Wide Web	p. 94
6.3 Internet Service Providers (ISPs)	p. 95
Criteria for Choosing an ISP	p. 95
Methods and Speed of Connections	p. 97
Internet Browsers	p. 98
Search Engines	p. 99
Computer Applications	p. 101
Resources for Further Study	p. 106
Self-Assessment	p. 107
Chapter 7 The Browser: Internet Explorer	p. 111
7.1 How Internet Explorer Can Benefit the Cyber Professional	p. 112
7.2 Historical Background	p. 112
7.3 Getting Acquainted with Internet Explorer	p. 113
Title Bar	p. 113
Menu Bar	p. 113
Navigation Bar	p. 114
Address Bar	p. 115
Explorer Bar	p. 115
Status Bar	p. 116
Scroll Bar	p. 116
7.4 Computer Applications	p. 119
Resources for Further Study	p. 129
Self-Assessment	p. 130
Chapter 8 The Basics of E-mail	p. 133
8.1 How E-mail Can Benefit the Cyber Professional	p. 134
8.2 How E-mail Works	p. 135
8.3 Basic Features and Functions	p. 135
The Anatomy of an E-mail Message	p. 136
Headings of an E-mail Message	p. 136
8.4 Using E-mail	p. 139
Hotmail	p. 139
Yahoo	p. 144
Advanced Topics	p. 144
Resources for Further Study	p. 146
Self-Assessment	p. 147
Chapter 9 Advanced E-mail: Microsoft Outlook	p. 151
9.1 How Microsoft Outlook Can Benefit the Cyber Professional	p. 152
9.2 Introduction	p. 153
Setting up Microsoft Outlook	p. 153
Outlook Today	p. 154
9.3 Computer Applications	p. 160
9.4 Advanced Topics	p. 166
Resources for Further Study	p. 167
Self-Assessment	p. 169
Chapter 10 A Contact and Time Management System: Microsoft Outlook	p. 173
10.1 How Microsoft Outlook Can Benefit the Cyber Professional	p. 174
10.2 Getting Acquainted with Outlook	p. 174
10.3 Creating Contacts, Notes and Journal	p. 175
Contacts	p. 175
Notes	p. 176
Journal	p. 177
10.4 Creating a Calendar and Tasks	p. 177
Calendar	p. 177
Tasks	p. 178
10.5 Other Contact and Time Management Systems	p. 179
ACT!	p. 179
GoldMine	p. 179
Top Producer	p. 180
10.6 Computer Applications	p. 180
10.7 Advanced Topics	p. 196
Voice E-mail	p. 196
Outlook 2003 with Business Contact Manager	p. 196
OneNote 2003	p. 197
Synchronization	p. 197
Open Access	p. 197
Resources for Further Study	p. 198
Self-Assessment	p. 199
Chapter 11 Creating Real Estate Flyers with Microsoft Word and Publisher	p. 203
11.1 How Microsoft Word and Publisher Can Benefit the Cyber Professional	p. 204
11.2 Special Features and Functions of Microsoft Word	p. 204
11.3 Computer Applications	p. 207
Culminating Exercise	p. 212
11.4 Background of Microsoft Publisher	p. 213
11.5 Special Features of Microsoft Publisher	p. 213
11.6 Computer Applications	p. 214
Culminating Exercise	p. 219
11.7 Advanced Topics	p. 219
Resources for Further Study	p. 220
Self-Assessment	p. 221
Chapter 12 Making Real Estate Presentations: Microsoft PowerPoint	p. 225
12.1 How Microsoft PowerPoint Can Benefit the Cyber Professional	p. 226
12.2 Production	p. 226
PowerPoint	p. 227
Features and Functions of PowerPoint	p. 227
12.3 Computer Applications	p. 231
Culminating Exercise	p. 249
12.4 Advanced Topics	p. 249
Resources for Further Study	p. 250
Self-Assessment	p. 251
Chapter 13 Understanding Web Sites	p. 255
13.1 How a Web Presence Can Benefit the Cyber Professional	p. 256
13.2 Setting Up a Web Presence	p. 257
Web Definitions	p. 257
Web Site	p. 257
13.3 The "Big Two" Considerations	p. 260
Domain Names	p. 260
Hosting	p. 262
Resources for Further Study	p. 273
Self-Assessment	p. 274
Chapter 14 Building a Web Site	p. 277
14.1 Web Site Development	p. 278
Hypertext Markup Language (HTML)	p. 278
Netscape Composer	p. 281
Commercial Web Site Development Companies	p. 282
14.2 Commercial Sites	p. 283
Realtor.com	p. 283
Advanced Access	p. 284
Homes.com	p. 286
14.3 Free Web Site Development Systems	p. 287
Tripod	p. 288
Angelfire	p. 288
GeoCities/Yahoo	p. 289
14.4 The Web Site Development Process	p. 289
14.5 Computer Applications	p. 290
GeoCities	p. 291
14.6 Web Site Servicing	p. 295
Web Promotion/Web Marketing	p. 295
Web Monitoring and Management	p. 298
Buying into the Web Site Program	p. 299
Resources for Further Study	p. 301
Self-Assessment	p. 302
Chapter 15 Computer Enhancements	p. 305
15.1 Handheld Device	p. 306
What Is It?	p. 306
How a Handheld Device Can Benefit the Cyber Professional	p. 307
Types of Handhelds	p. 308
Typical Specifications	p. 309
Typical Software Applications	p. 310
Manufacturers	p. 311
Considerations When Purchasing	p. 311
Tablet PC	p. 312
15.2 Other Computer Enhancements	p. 315
Specialty Phones	p. 315
Digital Cameras	p. 316
Camcorder	p. 319
Scanner	p. 319
Webcam	p. 320
Global Positioning System (GPS)	p. 320
Typical Home Office Network	p. 321
Typical Mobile Office System	p. 321
15.3 Communication Tools	p. 322
Instant Messaging (IM)	p. 322
Discussions and Chat Groups	p. 322
Weblogs	p. 322
Virtual Assistant (VA)	p. 323
15.4 Technology and Information Overload	p. 323
Resources for Further Study	p. 324
Self-Assessment	p. 327
Epilogue	p. 331
Appendix Reference Guide to Other Operating Systems and Software Packages	p. 333
Answer Key	p. 375
Glossary	p. 421
Index	p. 435

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Summary

Summary

Author Notes

Table of Contents