"First introduced in [the author's] influential Harvard Business Review article, RQ (Research Quotient) is a revolutionary new tool that measures a company's R&D capability--its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provices a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.