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Subject: Sales promotion

Author

Shimp, Terence A.

(4)

Belch, Michael A.

(3)

Anbananthan Sambasivam

(2)

Hackley, Christopher E.

(2)

Pan, Ivy Chin Yi

(2)

(2)

(2)

Schultz, Don E.

(2)

Wan Norhazilah Wan Mohd. Zain

(2)

Abd. Aziz Johari

(1)

Alfadzilah Mat Aris

(1)

Andrews, J. Craig

(1)

Belch, George E.

(1)

Belch, George E.

(1)

Belch, George E. (George Eugene)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, George E., author

(1)

Belch, Michael A

(1)

Belch, Michael A., author

(1)

Brown, William P.

(1)

Choong, Ewe Lee

(1)

Collins, Thomas L.

(1)

(1)

(1)

(1)

DeLozier, M. Wayne

(1)

Elliott, Richard

(1)

(1)

(1)

(1)

Hart, Norman A.

(1)

Jones, John Philip

(1)

Kamarulzaman Jaafar

(1)

Khairul Anuar Mohd. Dahalan

(1)

(1)

Lim, Teck Tiong

(1)

Mariam Lahung Laeng

(1)

(1)

Md. Izani @ Afzanizan Kasnin

(1)

Mohamad Md. Yusoff

(1)

(1)

Newman, Michael

(1)

Noor Zatul Iffah Hussin

(1)

Noor Zuraini Mohd Zain

(1)

Rossitek, John R.

(1)

(1)

Shera Ann Anthony John Bosco

(1)

Siti Roslaiha Mohamed

(1)

Siti Zobidah Omar

(1)

(1)

Tannenbaum, Stanley I.

(1)

Tellis, Gerard J.

(1)

Tham, Hoong Ching

(1)

(1)

Ziccardi, Donald

(1)

Language

(24)

(12)

Format

(30)

Visual Materials

(5)

Material Type

Closed Access Thesis

Non Circulating Microfilm

Open Access Book

Subject

(26)

Communication in marketing

(10)

Direct marketing

(4)

(4)

Marketing -- Management

(3)

Advertising -- Brand name products

(2)

Advertising -- Malaysia

(2)

Advertising -- Malaysia -- Johor

(2)

Advertising -- Social aspects

(2)

Advertising, Outdoor -- Malaysia -- Environmental aspects

(2)

Advertising, Outdoor -- Malaysia -- Johor

(2)

Consumer education -- Malaysia

(2)

Franchises (Retail trade)

(2)

(2)

Advertising -- Case studies

(1)

Advertising -- Management

(1)

Advertising, Industrial

(1)

Business planning

(1)

City planning -- Malaysia -- Johor

(1)

Consumer behavior

(1)

Consumer behavior -- Malaysia -- Johor

(1)

Convenience foods

(1)

Employee motivation -- Malaysia -- Trengganu

(1)

Employees -- Training of -- Malaysia -- Johor

(1)

Food industry and trade -- Malaysia

(1)

Food industry and trade -- Malaysia -- Marketing

(1)

Hotels -- Malaysia

(1)

Job satisfaction

(1)

Job satisfaction -- Malaysia

(1)

Job satisfaction -- Malaysia -- Johor

(1)

Job stress -- Malaysia

(1)

Labor supply -- Malaysia -- Johor

(1)

Malaysia -- Armed Forces

(1)

Manpower policy -- Malaysia -- Johor

(1)

(1)

Motivation (Psychology)

(1)

Multilevel marketing -- Malaysia

(1)

Occupational training -- Malaysia

(1)

Office information systems -- Malaysia

(1)

Office management

(1)

Office practice -- Automation

(1)

(1)

Personnel management -- Evaluation

(1)

(1)

Retail trade -- Marketing

(1)

Retirement -- Planning

(1)

Strategic planning

(1)

Supervision of employees -- Case studies

(1)

Supervisors -- Psychology

(1)

Tourism -- Malaysia -- Johor

(1)

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1.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry

Author

Percy, Larry, Elliott, Richard

Format:

Call Number

HF5438.5 P47 2005

Edition

2nd ed.

Publisher

Oxford University Press,

Publication Date

2005

ISBN

9780199274895

Available:
Holds:
Copies:

SD_ILS:283978

2.

Cover image for Strategic advertising campaigns

Strategic advertising campaigns

Strategic advertising campaigns

by

Schultz, Don E.

Author

Schultz, Don E., Martin, Dennis, Brown, William P.

Format:

Call Number

HF5821.S38 1988

Edition

2nd ed

Publisher

NTC Business Bks,

Publication Date

1988

ISBN

9780844230894

Available:
Holds:
Copies:

SD_ILS:191085

3.

Cover image for Advertising and promotion management

Advertising and promotion management

by

Rossitek, John R.

Author

Rossitek, John R., Percy, Larry

Format:

Call Number

HF5821.R67 1987

Publisher

McGraw-Hill,

Publication Date

1987

ISBN

9780070539075

Available:
Holds:
Copies:

SD_ILS:434966

4.

Cover image for Advertising and promotion : an IMC perspective

Advertising and promotion : an IMC perspective

Advertising and promotion : an IMC perspective

by

Shah, Kruti

Author

Shah, Kruti, D'Sauza, Alan

Format:

Call Number

HF5823 S52 2008

Publisher

Tata McGraw-Hill,

Publication Date

2008

ISBN

9780070080317

Available:
Holds:
Copies:

SD_ILS:331378

5.

Cover image for Advertising and promotion : communicating brands

Advertising and promotion : communicating brands

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2005

Publisher

Sage Publications,

Publication Date

2005

ISBN

9780761941545

Available:
Holds:
Copies:

SD_ILS:425092

6.

Cover image for Advertising and sales promotion strategy

Advertising and sales promotion strategy

by

Tellis, Gerard J.

Author

Tellis, Gerard J.

Format:

Call Number

HF5823 T44 1998

Publisher

Addison-Wesley,

Publication Date

1998

ISBN

9780321014115

Available:
Holds:
Copies:

SD_ILS:114945

7.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2010

Edition

2nd ed.

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781849201452

Available:
Holds:
Copies:

SD_ILS:784679

8.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B387 2015 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2015

ISBN

9780078028977

Available:
Holds:
Copies:

SD_ILS:822799

9.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., Andrews, J. Craig

Format:

Call Number

HF5415.123 S54 2013 f

Edition

9th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2013

ISBN

9781111580216

Available:
Holds:
Copies:

SD_ILS:824235

10.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123 S54 2010

Edition

8th ed.

Publisher

South-Western College Pub,

Publication Date

2010

ISBN

9780324593600

Available:
Holds:
Copies:

SD_ILS:324977

11.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Author

Belch, George E. (George Edward), 1951-, Belch, Michael A.

Format:

Call Number

HF5823 B38 2009

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381091

Available:
Holds:
Copies:

SD_ILS:285380

12.

Cover image for The 22 irrefutable laws of advertising : and when to violate them

The 22 irrefutable laws of advertising : and when to violate them

by

Newman, Michael

Author

Newman, Michael

Format:

Call Number

HF5823 N48 2004

Publisher

John Wiley & Sons (Asia) Pte. Ltd.,

Publication Date

2004

ISBN

9780470821060

Available:
Holds:
Copies:

SD_ILS:404344

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