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Cover image for Entrepreneur magazines ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof
Title:
Entrepreneur magazines ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof
Personal Author:
Edition:
2nd ed.
Publication Information:
Irvine, CA : Entrepreneur Press, 2007
ISBN:
9781599180373
Added Author:

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30000010158677 HF5415 S734 2007 Open Access Book Book
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30000010230967 HF5415 S734 2007 Open Access Book Book
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30000010230966 HF5415 S734 2007 Open Access Book Book
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30000010230965 HF5415 S734 2007 Open Access Book Book
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Summary

Summary

The second edition of this comprehensive guide introduces new marketing, advertising, sales, and public relations techniques to the 1500 proven ideas from the first edition.


Table of Contents

Marketing tips in these areas
Research, planning and competition
Employees
Customer service
Home office
Advertising, direct marketing and telemarketing
Public relations
Networking and referral
Prospecting
Presentation
Closing
Creative selling
Retailing
Service provider
Website and online
Trade show and seminar
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