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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010242416 | HD58.8 .E964 2013 | Open Access Book | Book | Searching... |
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Summary
Summary
Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. The authors explore these new routes and assess their value for markets and companies.
Author Notes
Alexander Brem is Professor of Idea and Innovation Management at the University of Erlangen-Nuremberg, where he received his PhD in 2007. Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.
ric Viardot is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain Company in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.
Table of Contents
List of Figures | p. vii |
List of Tables | p. ix |
Preface | p. x |
Acknowledgments | p. xv |
Notes on Contributors | p. xvi |
1 Symbiotic Innovation: Getting the Most Out of Collaboration | p. 1 |
2 Performance Assessment of Co-creation Initiatives: A Conceptual Framework for Measuring the Value of Idea Contests | p. 32 |
3 Measuring the Success of Open Innovation | p. 52 |
4 Can SMEs in Traditional Industries Be Creative? | p. 75 |
5 Scenario-based Learning for Innovation Communication and Management | p. 95 |
6 Social Network Analysis: An Important Tool for Innovation Management | p. 115 |
7 The Evolution of Mobile Social Networks through Technological Innovation | p. 132 |
8 Exploring the Role of Early Adopters in the Commercialization of Innovation | p. 151 |
9 Managing Communities of Practice to Support Innovation | p. 182 |
10 Joining Innovation Efforts Using both Feed-forward and Feedback Learning: The Case of Japanese and Korean Universities | p. 208 |
11 Innovation Management Reflections: A Brazilian Market Perspective | p. 236 |
12 The Global importance of Innovation Champions: Insights from China | p. 268 |
13 The "Frugal" in Frugal Innovation | p. 290 |
14 Flexible Working, Mobility and IT Innovation, and ICT in 2012: The Case of Flexible Working | p. 311 |
15 Creating an Environment for Successful Innovation: A Management Consultant's Perspective | p. 327 |
Conclusion | p. 348 |
Index | p. 355 |