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Cover image for Evolution of innovation management : trends in an international context
Title:
Evolution of innovation management : trends in an international context
Physical Description:
xxi,358p. : ill. ; 22cm.
ISBN:
9780230368965

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30000010242416 HD58.8 .E964 2013 Open Access Book Book
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Summary

Summary

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. The authors explore these new routes and assess their value for markets and companies.


Author Notes

Alexander Brem is Professor of Idea and Innovation Management at the University of Erlangen-Nuremberg, where he received his PhD in 2007. Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.
ric Viardot is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain Company in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.


Table of Contents

Robert J. Thomas and Yoram (Jerry) WindVolker BilgramErik Brau and Ronny Reinhardt and Sebastian GurtnerJon Mikel Zabala-ItarriagagoitiaNicole Pfeffermann and Henning BreuerGerhard Drexler and Bernard JanseVanessa RattenFederico Frattini and Gabriele Colombo and Claudio Dell'EraStefano Borzillo and Renata KaminskaIngyu OhFabian Ariel Salum and Rosana Silveira Reis and Hugo Ferreira Braga TadeuAnton Kriz and Courtney Molloy and Bonnie DennessPreeta M. BanerjeeRamon Costa-i-PujolKoen Klokgieters and Robin ChuAlexander Brem and Éric Viardot
List of Figuresp. vii
List of Tablesp. ix
Prefacep. x
Acknowledgmentsp. xv
Notes on Contributorsp. xvi
1 Symbiotic Innovation: Getting the Most Out of Collaborationp. 1
2 Performance Assessment of Co-creation Initiatives: A Conceptual Framework for Measuring the Value of Idea Contestsp. 32
3 Measuring the Success of Open Innovationp. 52
4 Can SMEs in Traditional Industries Be Creative?p. 75
5 Scenario-based Learning for Innovation Communication and Managementp. 95
6 Social Network Analysis: An Important Tool for Innovation Managementp. 115
7 The Evolution of Mobile Social Networks through Technological Innovationp. 132
8 Exploring the Role of Early Adopters in the Commercialization of Innovationp. 151
9 Managing Communities of Practice to Support Innovationp. 182
10 Joining Innovation Efforts Using both Feed-forward and Feedback Learning: The Case of Japanese and Korean Universitiesp. 208
11 Innovation Management Reflections: A Brazilian Market Perspectivep. 236
12 The Global importance of Innovation Champions: Insights from Chinap. 268
13 The "Frugal" in Frugal Innovationp. 290
14 Flexible Working, Mobility and IT Innovation, and ICT in 2012: The Case of Flexible Workingp. 311
15 Creating an Environment for Successful Innovation: A Management Consultant's Perspectivep. 327
Conclusionp. 348
Indexp. 355
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