Country of origin effect on brand loyalty : a survey on FPPSM student perception in automobile

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2010

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xiv, 57 p. : ill. ; 30 cm.

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Supervisor : Assoc. Prof. Dr Abu Bakar Abdul Hamid

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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