Determination of brand personality dimension for tablet computer amongst students of UTM using aaker's brand personality scale

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2012

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xviii, 85 p. : ill. ; 30 cm.

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Supervisor : Ahmad Sharifuddin

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... Perpustakaan Raja Zarith Sofiah	30000010305156	XX(805232.1) 1	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown