Cover image for Bayesian statistics and marketing
Title:
Bayesian statistics and marketing
Personal Author:
Rossi, Peter E. (Peter Eric), 1955-
Publication Information:
West Sussex, England : John Wiley & Sons, 2005
ISBN:
9780470863671
Subject Term:
Marketing research -- Mathematical models

Marketing -- Mathematical models

Bayesian statistical decision theory
Added Author:
Allenby, Greg M. (Greg Martin), 1956-

McCulloch, Robert E. (Robert Edward)

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 30000010128760 HF5415.2 R67 2005 Open Access Book Book
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