Marketing : an introduction

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Cover image for Marketing : an introduction

Title:

Marketing : an introduction

Personal Author:

Armstrong, Gary

Edition:

11th ed., Global ed.

Publication Information:

Upper Saddle River, N.J. : Pearson, 2013

Physical Description:

534 p. : ill. ; 28 cm.

ISBN:

9780273767183

Subject Term:

Marketing -- Handbooks, manuals, etc.

Marketing -- Management -- Handbooks, manuals, etc.

Marketing -- Moral and ethical aspects -- United States

Marketing -- Social aspects -- United States

Added Author:

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010303098	HF5415 K62 2013 f	Open Access Book	Book	Searching... Unknown

On Order

Summary

Summary

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy.