Marketing : an introduction

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Title:

Marketing : an introduction

Personal Author:

Armstrong, Gary

Edition:

11th ed., Global ed.

Publication Information:

Upper Saddle River, N.J. : Pearson, 2013

Physical Description:

534 p. : ill. ; 28 cm.

ISBN:

9780273767183

Subject Term:

Marketing -- Handbooks, manuals, etc.

Marketing -- Management -- Handbooks, manuals, etc.

Marketing -- Moral and ethical aspects -- United States

Marketing -- Social aspects -- United States

Added Author:

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010303098	HF5415 K62 2013 f	Open Access Book	Book	Searching... Unknown

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