Title:
An IBM guide to doing business on the Internet
Personal Author:
Publication Information:
New York : McGraw-Hill, 2000
ISBN:
9780070318465
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005039437 | HF5548.32 B66 2000 | Open Access Book | Book | Searching... |
On Order
Table of Contents
| Preface | p. v |
| Introduction | p. 1 |
| 1 Eleven Critical Rules of the Web | p. 11 |
| 2 Turn Relationships into Communities | p. 41 |
| 3 Develop Your Own Business Community | p. 67 |
| 4 Is Portal Status a Reasonable Goal? | p. 87 |
| 5 Identify Your Market: The Cornerstone of Good Web Design | p. 101 |
| 6 You Don't Need to Be a Techie to Design a Web Site | p. 137 |
| 7 Plan Your Marketing and Build Relationships | p. 181 |
| 8 Digital Advertising: Is It Worth It? | p. 215 |
| 9 E-business: The Real Advantage | p. 233 |
| Conclusion | p. 243 |
| Glossary | p. 253 |
| Index | p. 255 |
