The nature of marketing : marketing to the swarm as well as the herd

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Publication Information:

New York; Palgrave Macmillan, 2009

Physical Description:

xiii, 205 p. : ill. (chiefly col.) ; 24 cm.

ISBN:

9780230203365

Subject Term:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010200363	HF5415.127 B79 2009	Open Access Book	Book	Searching... Unknown