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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010323056 | HD53 B87 2014 | Open Access Book | Book | Searching... |
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Summary
Summary
How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLBFor anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
Author Notes
David Burkus is the founder and editor of LDRLB , an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post . He lives outside Tulsa, Oklahoma, with his wife and son.
For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.
Reviews 1
Choice Review
Burkus (management, Oral Roberts Univ.) seeks to dispel the belief that creativity in the innovation process is happenstance. He takes a process approach embedded in teams, where ideation is not rooted in chance but rather in a process of seeking and fostering creativity. Burkus advises that the development of the right type of environment with staff appropriately trained and with diverse perspectives is critical to promoting a culture of creativity. Using a four-component model, he analyzes a number of myths in innovation, and dissects each one to provide the reader with a perspective on what should happen to improve innovation outcomes. The book is useful for practitioners as they navigate through the myths that are often passed down from "experts" in the field. Graduate students studying innovation and entrepreneurship may also benefit from this book as the creative process for innovation is often glossed over and even assumed to be a given in many mainstream textbooks. Summing Up: Recommended. Graduate students, faculty, practitioners, and general readers. S. R. Sisodiya University of Idaho
Table of Contents
| 1 The Creative Mythology | p. 1 |
| 2 The Eureka Myth | p. 17 |
| 3 The Breed Myth | p. 33 |
| 4 The Originality Myth | p. 49 |
| 5 The Expert Myth | p. 67 |
| 6 The Incentive Myth | p. 87 |
| 7 The Lone Creator Myth | p. 105 |
| 8 The Brainstorming Myth | p. 125 |
| 9 The Cohesive Myth | p. 141 |
| 10 The Constraints Myth | p. 159 |
| 11 The Mousetrap Myth | p. 177 |
| Notes | p. 195 |
| Acknowledgments | p. 203 |
| About the Author | p. 205 |
| Index | p. 207 |
