Title:
Marketing operations 1999-2000
Personal Author:
Series:
CIM workbook
Publication Information:
Oxford : Butterworth-Heinemann, 1999
ISBN:
9780750643627
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005029396 | HF5415.13 W67 1999 f | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
This workbook is designed for students studying for the Marketing Operations module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
Table of Contents
| Each workbook contains: Text closely based on CIM new syllabus |
| Chief Examiner's introduction |
| How to use the workbook section |
| How to plan your time |
| Revision planner |
| Chapter tasks and case studies |
| Glossary of key terms |
| Specimen exam questions and answers |
