Title:
Managing international business
Personal Author:
Publication Information:
London : ITP, 1997
ISBN:
9780415139199
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004004614 | HD62.4 C63 1997 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.
Table of Contents
| List of figures |
| Series editor's preface |
| Preface |
| Introduction |
| 1 Understanding the business environment |
| 2 Market analysis |
| 3 Defining the market entry strategy |
| 4 Developing a sustainable competitive advantage |
| 5 Organization and management |
| 6 Global issues for companies |
| Notes |
| Further reading |
