Cover image for Smart things to know about e-commerce
Title:
Smart things to know about e-commerce
Personal Author:
Publication Information:
Oxford, U.K. : Capstone Pubs., 2000
ISBN:
9781841120409

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30000004978353 HF5548.32 C86 2000 Open Access Book Book
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30000004766659 HF5548.32 C86 2000 Open Access Book Book
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Summary

Summary

A distilled summary of everything you always wanted to know about the world of e-business.


Author Notes

Michael Cunningham is the President and founder of Harvard Computing Group, and has been an executive at several leading companies in the software industry over the past 15 years. There he has implemented many successful business development and workshop programs for a wide range of clients in the US and International marketplace, aligning business goals, process change and technology to help clients meet their business objectives. His professional focus deals with the converging issues in e-business, particularly those in the area of e-commerce, linking knowledge bases and customer relationship management systems. Cunningham is also a frequent speaker and contributor to major industry events and is featured regularly in e-commerce and related magazines.


Table of Contents

What is Smart?
Preface
The Internet and E-commerce Evolution
Think E-commerce
Think Change!
E-commerce Technologies that Matter
Electronic Consumers
Attracting, Predicting and Engaging Them
Business to Business E-commerce
Building your own Strategy
Making it Happen
Doing E-commerce
Out There
Recommended Reading
Glossary
Index