Title:
Determination of brand personality dimensions for laptop computer amongst students of UTM using Aaker's brand personality scale
Personal Author:
Publication Information:
2008
Physical Description:
xv, 109p. : ill. ; 30 cm.
General Note:
Supervisor : Mohd. Shoki Md. Ariff
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | FPP30000001242 | HF5415.1255 O55 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 30000010176752 | HF5415.1255 O55 2008 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
