Cover image for The brand equity assessment towards Malaysian owned brand : a case study of Maxis
Title:
The brand equity assessment towards Malaysian owned brand : a case study of Maxis
Personal Author:
Publication Information:
2007
Physical Description:
xiii, 68 p. : ill. ; 30 cm.
General Note:
Supervisor : Assoc. Prof. Dr. Hj. Rohaizat Baharun
Added Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2007

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FPP30000001312 HF5415.1255 T44 2007 raf Closed Access Thesis UTM Project Paper (Closed Access)
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30000010140887 HF5415.1255 T44 2007 raf Closed Access Thesis UTM Project Paper (Closed Access)
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