Cover image for Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry
Title:
Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry
Personal Author:
Physical Description:
xv, 119 pages : illustrations ; 30 cm.
General Note:
Supervisor : Dr Rohaizat Baharun
Added Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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FPP30000002056 XX(769940.4) Closed Access Thesis UTM Project Paper (Closed Access)
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30000010270980 HF5415.1255 T36 2011 raf Closed Access Thesis UTM Project Paper (Closed Access)
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