Marketing mix factors influencing consumer decision making toward café

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Title:

Marketing mix factors influencing consumer decision making toward café

Personal Author:

Oh, Yin Fang, author

Physical Description:

xiv, 71 pages : illustrations ; 30 cm.

General Note:

Supervisor : Assoc. Prof. Dr. Abu Bakar Abd. Hamid

Subject Term:

Consumer behavior

Consumers' preferences

Added Author:

Abu Bakar Abd. Hamid,

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000002049	HF5415.32 O39 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010270958	HF5415.32 O39 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

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