Title:
Better concrete pavement service-ability
Personal Author:
Series:
Monograph (American Concrete Institute) ; no7
Publication Information:
Ames, Iowa : Iowa State University Press, 1973
ISBN:
9780813812250
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000606834 | TE278 F5 1973 | Open Access Book | Book | Searching... |
Searching... | 30000001056633 | TE278 F5 1973 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This work teaches users to understand all aspects of creating a newspaper and incorporating that knowledge into first-rate newspaper design. It is intended for both student and professional designers working on computerised equipment.
Author Notes
Daryl R. Moen is a professor in the School of Journalism at the University of Missouri, Columbia
Table of Contents
| Preface | p. ix |
| I. Getting Ready: Training for a New World | p. 3 |
| 1. The Visual Journalist | p. 5 |
| Reexamining journalists' roles | |
| Welcome to journalism by design | |
| Contrast these scenerios | |
| Learning the lessons | |
| Applying the lessons | |
| Your role | |
| Conclusion | |
| II. Getting Started: Newspaper Layout | p. 15 |
| 2. The Language of Layout and Design | p. 17 |
| Measurements | |
| The eight basic elements | |
| 3. Laying Out Pages | p. 27 |
| Prelayout decisions | |
| Copyfitting | |
| Attracting scanners | |
| Segmenting the package | |
| Principles of design | |
| 4. Working in Modules | p. 41 |
| Advantages of modular layout | |
| Advertising stacks | |
| Working with ads | |
| Modular open pages | |
| Showing relationships | |
| How to disassociate elements | |
| Protecting copy flow patterns | |
| 5. Using Photographs | p. 51 |
| The photo system | |
| Editing photos | |
| Photo illustrations | |
| Using two or more photographs | |
| The picture page | |
| Cutlines | |
| Photographic ethics | |
| Taste in editing | |
| Mainstreaming minorities | |
| 6. Understanding Information Graphics | p. 71 |
| The range of graphics | |
| Helping readers understand charts | |
| Four kinds of charts | |
| Datelines | |
| Seven kinds of maps | |
| Diagrams and illustrations | |
| Minorities in graphics | |
| Creating a style sheet | |
| 7. Creating Accurate Information Graphics | p. 85 |
| Seven common errors | |
| 8. Understanding Type | p. 95 |
| Type design: a brief history | |
| Parts of letters | |
| The language of type | |
| Type grouping | |
| Families | |
| Fonts | |
| Identifying type | |
| 9. Legibility of Type | p. 107 |
| Legibility considerations | |
| Selecting text type | |
| 10. Using Type | p. 117 |
| Headline type choices | |
| Assuring contrast | |
| Working with display type | |
| Type can talk | |
| Connotative messages | |
| 11. Communicating with Color | p. 127 |
| Responses to color | |
| Understanding color | |
| Producing color | |
| Creating a color stylebook | |
| Vocabulary of color | |
| A color philosophy | |
| Using color in graphics | |
| III. The Team Effort | p. 139 |
| 12. Management by Design | p. 141 |
| Traditional organization | |
| Reorganizing the newsroom | |
| The team system | |
| Expecting the unexpected | |
| 13. Words and Visuals in Tandem | p. 149 |
| IV. Applying the Lessons: Specialized Applications | p. 155 |
| 14. Designing for College Newspapers | p. 157 |
| 15. Designing for Tabloids | p. 165 |
| Making the decision | |
| Differentiating the tabloid | |
| 16. Designing Advertising | p. 173 |
| The symbiotic relationship | |
| Typography | |
| Working with visuals | |
| Using color | |
| Putting it all together | |
| General principles | |
| V. Beyond the Basics: Newspaper Design | p. 181 |
| 17. The Process of Redesign | p. 183 |
| Getting others involved | |
| Predesign questions | |
| Implementation | |
| Prototype phase | |
| The results | |
| The stylebook | |
| Education and promotion | |
| 18. Designing Sections | p. 195 |
| The news section | |
| Feature section | |
| Sports | |
| Business | |
| Editorial | |
| 19. Designing Accessories | p. 211 |
| Flags | |
| Labels | |
| Bylines | |
| Logos | |
| Story logos | |
| Icons | |
| Glossary | p. 219 |
| References Cited | p. 225 |
| Additional Readings | p. 229 |
| Index | p. 233 |
