Connective branding : building brand equity in a demanding world

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Hoboken, NJ : Wiley, 2008

Physical Description:

xxi, 358 p. : ill. ; 24 cm.

ISBN:

9780470512401

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010196525	HD69.B7 F57 2008	Open Access Book	Book	Searching... Unknown