Title:
Enterpreneurship
Personal Author:
Edition:
3rd ed.
Publication Information:
Australia : Cengage Learning, 2013
Physical Description:
xxviii, 668 p. : ill. (some col.) ; 27 cm.
ISBN:
9780170214988
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010319113 | HB615 F73 2013 f | Open Access Book | Book | Searching... |
Searching... | 30000010337988 | HB615 F73 2013 f | Open Access Book | Folio Book | Searching... |
On Order
Summary
Summary
Covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. This title emphasises the development of a business idea with the major theme of Environmental Entrepreneurship.
Table of Contents
| Part 1 Entrepreneurship in the twenty-first century 1 |
| 1 Entrepreneurship: evolution and revolution |
| 2 The entrepreneurial mind and behaviour |
| 3 Entrepreneurship and the environment |
| 4 Ethical and social entrepreneurship |
| Part 2 Initiating entrepreneurial ventures |
| 5 Opportunity and the creative pursuit of innovative ideas |
| 6 Pathways to entrepreneurial ventures |
| 7 Entrepreneurial families: succession and continuity |
| 8 Developing entrepreneurship within organisations |
| Part 3 Developing entrepreneurial ventures |
| 9 Assessment and commercialisation of entrepreneurial opportunities |
| 10 Marketing for entrepreneurial ventures |
| 11 Strategic entrepreneurial growth |
| 12 Global opportunities for entrepreneurs |
| Part 4 Planning and Sustaining Growth |
| 13 Legal and regulatory challenges for entrepreneurial ventures |
| 14 Sources of capital for entrepreneurial ventures |
| 15 Measuring performance for entrepreneurial ventures |
| 16 Developing a sustainable business plan Business Plan |
