Title:
The leadership genius of Alfred P. Sloan : invaluable lessons on business, management, and leadership for todays manager
Personal Author:
ISBN:
9780071457965
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010162629 | HD70.U5 F73 2005 | Open Access Book | Advance Management | Searching... |
Searching... | 30000010162628 | HD70.U5 F73 2005 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Alfred P. Sloan was one of the most influential business leaders of the 20th century, under his management as president and CEO, (1923-1946) General Motors became the world's greatest car manufacturer. The business school at MIT (Sloan School of Management) teaches Sloan's business principles in undergraduate and MBA programs around the world. This book brings Sloan's innovative practices up to date with instructive case studies that show managers how to duplicate the methods in their own companies. Freeman demonstrates the value of Sloan's principles through lessons from some of today's top companies, including Apple, the Smithsonian, Heinz, Sony, and Microsoft.
Table of Contents
| Preface | p. vii |
| Acknowledgments | p. ix |
| Chapter 1 The Great Accomplishment: The Sloan System | p. 1 |
| Chapter 2 Dissent, Disagreement, and Conflict | p. 11 |
| Chapter 3 Offering the Customer Choices | p. 35 |
| Chapter 4 Facts Determine Decisions | p. 65 |
| Chapter 5 The Need for International Business | p. 85 |
| Chapter 6 Building a Professional Staff | p. 115 |
| Chapter 7 Complementary and Ancillary Businesses | p. 139 |
| Chapter 8 The Decentralized Organization and Financial Controls | p. 165 |
| Chapter 9 Dealers and Distribution | p. 183 |
| Chapter 10 Corporate Image: Advertising and Public Relations | p. 201 |
| Chapter 11 Doing the Right Thing: The Sloan Way | p. 223 |
| Notes | p. 229 |
| Bibliography | p. 235 |
| Index | p. 237 |
